• Fri. Oct 15th, 2021

So You Want to Be a Freelance Illustrator?

lanwo ayotunde


Dec 28, 2019

Illustration by Hanna SandvigIllustration by Hanna Sandvig, featured in ImagineFX reader EXpose.

Design and Illustration careers are as
varied as the artists in them. Today, we’ll explore the world of freelance
illustrators. I sought out and questioned freelancers from around
the globe who were gracious enough to share their experiences with me. We’ll
discuss their training, daily tasks, how they source clients, the media they
work in, self-promotion and motivation, and more.

Unlike the life of an in-house artist,
where you work with a specific company, freelancers need to manage their time,
money, and client base wisely in order to keep things running. They are often
their own boss and take on multiple roles (promoter, social media guru,
accountant, artist agent, art director, and more) in order to keep things
moving throughout their career. I sincerely hope you find the following to be
informative, motivating, and inspiring as I do after having poured over
multiple sets of answers from a variety of artists. Consider this your guide on
the role of freelance illustrators.

What Does a Freelance Illustrator Do?

The short of it is they illustrate for
a variety of clients. Let’s break down some of the more commonly found roles
and tasks associated with the career path:

  • Editorial and Book Illustrations: One of the markets most commonly thought of
    when discussing illustration, editorial work may be done for newspapers,
    magazines, or blogs. While many companies use stock art for these purposes,
    large publications like The New Yorker are renowned for their illustrations,
    which are done by freelancers. The same goes for book covers and interior
    illustrations. Graphic designers do the designing, but often illustrators are called
    upon for drawing, paintings, and more.
  • Character Design and Concept Art: This often goes hand-in-hand with toys,
    apparel design, entertainment art, and other product design. Illustrators often
    draw, and as such are contracted to create a range of concept work and
    character designs for various companies. Toy companies, greeting card
    companies, various entertainment companies and other firms all contract freelancers to
    breathe life into projects.
  • Apparel, Textile, and Product Design: This would be T-shirt designs and print
    patterns on clothing and accessories. Although many companies have an internal
    design team, it’s common for companies, brands, etc., to outsource apparel and
    product design. Usually the freelancer will work with the internal design team
    in email form, meeting deadlines and coordinating efforts rather than being a
    part of the internal team’s meetings or working with higher-ups within a company
    itself. As an example, Disney, Mattel, and MGE are all companies that outsource
    design like this (as well as too many others to count).
  • Entertainment Art: Discussed a bit above, this covers comic
    books, matte paintings for movies and television, and anything else contracted
    for entertainment purposes. Sometimes it’s a VFX or art department that
    outsources some of its own work in order to meet the deadlines of a larger
    production. Or, in the case of comic books and similar publications, artists
    may create guest strips, panels, or cover art that benefits both the
    publication and the artist in terms of bringing each other customers. It’s a
    wide, wide umbrella, and varies as much as the art itself.
  • Packaging Illustration: Not to be confused with packaging design,
    illustrations of this sort are incorporated into the graphic designer’s duty
    (either within a company or handed off to another contracted worker). Depending
    on the team involved, they may outsource illustrated pieces for toys, beauty
    products, food packaging, and more. Some companies even produce specific artist
    series of products in order to leverage their popularity against or with a
    well-known or up-and-coming illustrator.
  • And more…
    I could list freelance illustrator jobs forever, as they do go on as much as
    anyone needs or wants professional illustrative work. Not noted above are
    personal pieces commissioned from freelancers that may be a gift for someone
    else or simply for themselves. We’ll explore other ways freelancers generate
    revenue aside from companies who are reselling their work in some manner later
    in this article.

Artwork by Nikki RadanIllustration by Filipino artist, Nikki Radan.

an illustrator for Dreame, my role is to create imagery out of the dreams,
goals, stories and even poems and songs that are given to me via email from the
dreamers (client) who have chosen me from the website.” — Nikki Radan,
discussing a freelance project offered on www.dreame.me

What Training Is Involved?

Now that we’ve got a basis for what an
illustrator may do, it’s important to talk about the sort of training,
schooling, and preparation freelancers may have taken in order to get their
careers moving in the right direction.

As we learned with in-house
graphic designers, some artists are formally taught, some are self-taught, and
others take on a mix of the two. Of those who filled out my questionnaire, 40%
were self-taught, 60% were formally trained, and all continued to educate
themselves in whatever way they could to grow as artists. Some chose to
attend an art school or special training program, while others opted for the art
department of a larger university.

Whether or not you pursue formal art
training, the cost, syllabus, instructors, and value clients may place on
certificates, degrees, or accolades obtained have an impact on your decision.
Building a portfolio is the end result, regardless of the path taken, as no
artist can be contracted for work without having something to show a client. Formal
settings provide a structure for skill and portfolio building. Informal settings
or self-guidance require a healthy dose of self-motivation.

Subject matter studied includes anatomy, perspective, value studies, painting, digital media, and more. Every
aspect of visual art is or can be explored, and really should be for a working
artist to thrive.

Artwork by Jared HartAn example of commissioned work by Jared Hart.

“I graduated from the College for Creative Studies in 2008 with a BFA, my
area of focus was Animation and digital media. If I’m asked to bring my
work, I have a portfolio prepared.” — Jared Hart on the subject of his
educational experience.

How Are the Clients?

One of the most
common questions for freelancers is where they source clients or how clients
find them. To go with it, one of the more common answers is through an online
portfolio. While it’s not a guarantee that displaying artwork online will lead
to work, websites like Behance and DeviantArt allow artists to
connect with possible clients or give them an easy space to organize a
portfolio. Additionally, artists may choose to create their own website for
this purpose or use one of the many blog platforms (Blogger, Tumblr, etc.) to
showcase their art.

Illustration work for Backyard Brains by Cristina MezukIllustration work for Backyard Brains by Cristina Mezuk.

“99% of the time it’s
word of mouth. A friend of a friend is looking to hire somebody, and they wind
up coming to me.” — Cristina Mezuk on the subject of clients.

Sometimes, however, a
job may come from responding to a call for art, an online ad, or through the magic
of networking. While it’s ideal for a client to find you and be familiar with
your work, applying for a gig or appealing to the possible need for your
artwork to a potential client may result in a new revenue source. It is
important, however, to promote yourself appropriately and not to bother or spam
anyone with links or portfolio pieces for the sake of networking, as it’ll likely

Book cover illustration by Hanna SandvigBook cover illustration by Hanna Sandvig.

“I currently
illustrate book covers for indie authors and small publishers, and stick to
light romance/chick-lit style books.

This gives me two advantages: 1) The authors tend to spend a lot of time networking and chatting with
each other, so they tell their friends if they like your work, and 2) They are
generally looking for an author to work on an entire series.

Because of
this, I haven’t had to look hard for clients, they find me, and a good client
will often lead to steady work.” — Hanna Sandvig on the subject of

Who Are the Clients?

Now that we’ve discussed how a client may find you, it’s important to know who they may be, what working with them may be like, and what’s expected from you, the freelance illustrator. As I’ve already broken down some examples of this and will continue to break down the process of freelancing, I refer to the quotes of artists I interviewed about their experiences to answer the question.

Storyboard by Miss ChatZStoryboard by Miss Chat*Z.

“My clientele vary from high profile companies like LINE, VIBER, Leo Burnett, Saatchi, NYMGO, record labels, etc… and I have smaller companies/ profiles as well like mothers, cooks, burlesque dancers, porn actresses, authors, shop owners… the list goes on… there is no range.” — Sirine, aka Miss Chat*Z, on her clientele.

What’s the Process of a
Freelance Project Like?

Every project’s process varies. From the responses illustrators gave me as well as my own experience, projects begin with a discussion and design brief. Getting to know what the client wants and needs is important as you’ll waste less time on both sides, allowing you to move on to a new project faster and increasing the possibility of that client’s return to your services. Good communication is very important.

A common routine consists of the following:

  • project brief
  • sketches and concept art
  • first draft
  • second draft
  • final design
  • final edits

Each step usually needs to meet the client’s approval before you move on, although there are many exceptions to this rule. Perhaps your freelance work has a different structure that fits the type of work you’re doing. Concept art may be an example where the deliverable, or artwork being commissioned, is of a rougher quality than the final design work required for a book cover illustration.

Illustrative work by Asher BensonIllustrative work by Asher Benson.

“I’ve completed conceptual work from sketch to finished render […] I’ll usually finish in the scope of two weeks […] It’s a gamble on whether that project will ever see the light of day. It’s a great boost for your portfolio, but getting the green light to use it can be agonizing. Sometimes you end up making work for a project that you’ll never be allowed to share…” — Asher Benson on freelance concept art.

What Other Forms of Revenue Do Freelancers Have?

It’s an important question: are freelance illustration jobs the primary source of income for a freelancer, or do they take on other work? Perhaps the freelancing gig is a side job in itself, as it is for Bahia Khalid, who says:

“Freelancing is my freetime job, after office hours. Only happens when I have clients. . . something rare. . .”

Illustration by Bahia KhalidIllustration by Bahia Khalid.

Alternatively, illustration may be the freelancer’s only source of income where they maintain a specific client base, consistently work with new clients or take on new clients often, or they market their artwork in other ways in addition to being commissioned and contracted for illustration work.

Illustrative work by Miss ChatZIllustrative work by by Miss Chat*Z.

“It’s the only work I do. Sometimes I get myself associated with other businesses but illustration is the main focus.” — Sirine, aka Miss Chat*Z, on the subject of working as an illustrator.

This brings us to the important point of selling artwork and merchandise yourself. Having an online shop serves as another source of income and can be handled by a third party like Society6, Redbubble, InPrint, or by artists themselves through marketplaces like Etsy, Big Cartel, and Storenvy.

How Does Self-Employment Work?

Self-employment varies from country to country (and state, province, prefecture, territory, etc). There are a few constants, however:

  • You must pay taxes on all income.
  • Get to know your deductibles (supplies, research, tax credits, etc).
  • Research fees, licenses, and documentation for running a small business before you begin.
  • You need to either be your own accountant or hire one.
  • You may be subject to taxes in other countries, depending on their laws or deals with your own.

Additionally, it’s important to research your legal rights as an artist, work with contracts (drawn up by your client’s lawyer, created by an artist guild’s lawyer, etc.), and have a clear idea of what could happen if your work is stolen. Unlike working in-house, where the ownership of any work you create is established when employed, ownership is defined from client to client. So knowing if you can display freelance work within your profile (did you sign a non-disclosure form?) or if you’re able to sell prints of the artwork (did you retain copyright and merely license the artwork to the client?) are important distinctions to make.

A freelancer’s timeline is often determined by their client’s deadline, their motivation to work, and their own personal schedule. Some keep regular business hours while others work whenever possible or in order to accommodate other needs. There is no clock to punch into, however, and though missing a deadline or procrastinating can have negative consequences, freelancers also have the freedom of naming their own work hours and prices, when possible.

Illustration by Nikki Radan“Meteor Balloon” by Nikki Radan.

“As a freelancer, I still try to make and follow a time frame [of] when I’m going to make a commission just so I can have everything organized. This helps me accomplish tasks efficiently.” Nikki Radan on the subject of her average workday.


Artwork by Cristina MezukTechnical illustration of Backyard Brains product, the EMG Spiker Shield, by Cristina Mezuk.

The roles of freelance illustrators are numerous. Some days they spend most of their time drawing, while other days it’s a round of bookkeeping and debriefing with clients. Clients range from large companies to friends, and everything in between. Freelancers are self-employed and have to wear many hats (artist, agent, accountant, etc.) in order for business to run smoothly and grow.

Regardless of the pros and cons of freelancing, illustrators come in all varieties, making the career path as unique as those who follow it. An understanding of other artists’ experiences may allow you the tools necessary to start or even continue along this and related commercial design paths for a long-lasting career.

Many thanks to the artists interviewed for this article. You can check out some of their portfolios in the links below:

Extra Resources

Looking to get into freelancing? Why not sell your skills via Envato Studio and Envato Market?


3 thoughts on “So You Want to Be a Freelance Illustrator?”
  1. Wonderful post however I was wondering if you could write a litte more on this topic?

    I’d be very thankful if you could elaborate a little bit further.

    Many thanks!

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